Thursday, 13 December 2012

The Media Should Promote Documentary Films: Javed Jaffrey

The media should promote good documentary films to reach the public without any monetary considerations, said Indian Documentary Foundation (IDF) Chairman Javed Jaffrey. He was speaking at ‘Trigger pitch’, a programme conducted by the IDF and Chalachitra Academy organized for the promotion of independent documentary films. He suggested that even small contributions from the media for the promotion of documentary films will have a great effect. Though many documentaries are being made in India, most of them leave unnoticed as it doesn’t get into the mainstream easily.
Five documentary films were selected in this year’s ‘Trigger Pitch’ to help them find outlets to reach the public. These are ‘Fire in The Blood’ directed by Dylan Mohan, ‘Invoking Justice’ by Deepa Dhanraj, ‘In Between Days’ by Sankhajit Biswas, ‘Have You Seen the Arana’ by Sunanda Bhat and ‘Much Ado About Knotting’ by Geetika Narang &  Anandana Kapur. After showing the trailer of a film, the panelists who are interested in a particular film will undertake the job of promoting the film through their company.
The panelists were Manus Malhotra (from Banyan Tree Films), Shika (Times Music, Ranjan Singh (Phantom Films), Vivek Anand (Humsafar Trust), Neeti Jaychander (Femina), Devesh Sharma (Filmfare), Amina Awwaud (Musawah), Ayesha Kagal (NDTV), Jerenino (iCongo), Shiladitya Bora (PVR Cinema) and Sudheer K G (History Channel). Famous media personality Sasikumar was the moderator.

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